Joanne Lesk

Joanne Lesk

Kate Spade & Co.

Kate Spade

Kate Spade & Co. is one of my favourite fashion and housewares brands. Some of the things that come to mind when I think of the brand are patterns especially polka dots, cute dresses, handbags and their social media marketing.…

What is a Brand?

Brand

If you are one of the people who believes a brand is just a matter of having a logo designed, you are not alone. Having a logo is just one facet of branding. Branding encompassing not just the design and…

Tiffany & Co.

Tiffanyco

Tiffany & Co. has the most coveted packaging in retail history. Ask any girl about their fantasy engagement ring and it will be nested inside the little blue box with the white bow and embossed with their logo. Tiffany &…