
Impact and Advocacy Agency
Leslie Hook came to me needing a more robust visual identity for her new business. I designed a logotype to use when her business’ full name is required. I also created a monogram that can be used for applications where the full name isn’t needed but also the two can be used with one another.
I picked a typeface that had a larger family. There are sans and non-sans options in a lot of different weights. This allows a lot of options for complimentary print materials.
The colour palette is made up of greys, blacks and blush colours. They are very formal colours with a touch of feminine which ties into the woman-led business.
High Five Creative is the BEST company to deal with when starting a new business! During the planning phase of our startup with Urban Runaway, Joanne offered some serious hand-holding as we tried to explain our complex visual branding needs. We have used this company for design services, logos, book inserts, digital branding and more! Highly recommend their services. Bonus, Joanne couldn’t be a more lovely human to work with on your next project!”
Leslie Anne Hook, Founder of Urban Runaway




Let’s Work Together. Do you need help with your business’s visual identity? Contact me and let’s make your business awesome!