Christina of The Flower Factory contacted me wanting a logo and visual branding that would last forever. The shop was moving and she thought it was a great opportunity to invest in her business.

Since the logo’s primary purpose was on the shop sign, we looked towards classic Parisian shops for inspiration. White on black made a bold statement and was eye catching.

The Garamond typeface was chosen for its history and classic look with the lavender sprig. Christina has been able to use this logo for all her marketing materials.