Elle contacted me when she decided to change her business’ name. She had outgrown her last name and wanted fresh visual branding to go with it.
Sourdough baking takes time and patience. I really wanted the logo to reflect this philosophy. I took out my sketchbook and started hand-drawing the bread illustration. When I finished I scanned the drawing and vectorized it in Illustrator. I wanted the font to reflect that same look and feel, a little rough around the edges.