Elle Chef Logo

Simple, wholesome food should not be complicated.

Project Details



Simple, wholesome food should not be complicated.

Elle contacted me when she decided to change her business’ name. She had outgrown her last name and wanted fresh visual branding to go with it.

Sourdough baking takes time and patience. I really wanted the logo to reflect this philosophy. I took out my sketchbook and started hand-drawing the bread illustration. When I finished I scanned the drawing and vectorized it in Illustrator. I wanted the font to reflect that same look and feel, a little rough around the edges.

“Joanne was a pleasure to work with, though we never met in person I felt that through our conversations she really understood my business and where it was going. She led the redesign of my business as I renamed my company. The re-launch was a smashing success and led to great success and traction on social media. A year later, I am still so happy with the look and feel of my brand and so thankful for Joanne’s designs.”

ELLE Crevits

Owner of Elle Chef