2015 FIFA Women’s World Cup

The Ticket Package Design was created with the collector in mind. The tickets, spectator guide and envelope were designed in the spirit of the competition.

Project Details

Client:
2015 FIFA WOMEN’S WORLD CUP

Category:
PRINT, INFOGRAPHICS, PACKAGING

Responsibility:
COLABORATION

The Ticket Package

This was a collaborative effort between the Communications, Marketing and Ticketing teams during my time at the National Organising Committee for the FIFA Women’s World Cup™. The VIP, VVIP, Media and Category 1 tickets were designed a collector’s piece. The design had the spirit of the competition and kept within the branding guidelines all while keeping within the requirements of Ticketmaster and their printing capabilities.

The bilingual spectator guide came with your printed tickets and give a breakdown of what to expect for the game day. It had a helpful Shuéme’s™ Top 5 Tips section infographic to make the day enjoyable.

The envelopes finished the ticket packaging off. They were designed to repeat the slogan message and branding.